Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place. In a historic context providing signs in the environment is as old as art itself with cave men telling stories through paintings on the walls of their caves. However in the modern context the profession is only about 40 years old when a group of designers recognized that what they did was a lot more than make signs and got together to form SEGD to develop their activities into a profession.We encompasses the broader notion of all communication in the build environment which included content, moving digital text and images, display content such as museum exhibits, branded content such as football stadiums and corporate headquarters. Secondly environmental Graphic Design have the strong association with the environmental movement this today. From  the core of what experiential graphic design can do to improve peoples experience of place. Ask any hospital administrator how visitors perceive the experience of their facility and they will most likely tell you that if the visitor cannot find their way around, nothing else matters. Wayfinding forms the very core of a visitors experience of a place.

There are a number of practice areas that fall under the umbrella term of Experiential Graphic Design or Environmental Graphic Design (EGD) such as wayfinding, placemaking, exhibition design, public spaces, research and master planning.

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