We know about the four very important P’s of a marketing mix, namely Product, price, Place and Promotion. But did you know that many consider another P that is equally important- Packaging. That’s right, packaging of a product is a very important factor in marketing. Effective packaging can actually help a company attract consumers to their product. It can be the tool that sets apart their product in a vast sea of options that the consumer has at their disposal. A good packaging can actually add to the perceived value of a product.

It is of absolute attention that your packaging draws maximum attention to your brand name. The customer will not buy a product if they do not know whose product they are buying. And clearly displaying your brand name is also a good branding strategy.  Packaging must be Designed carefully keeping  the Target Audience in Mind to attract and impress. Say the target audience is youth, then the design can be abstract and modernistic. But say the target customers are senior citizens, then the design should be clear and specific. Designing your packaging for a target audience is not always easy but certain criteria can be followed.